On the race day, what would you likely do? You are likely to choose one - Place your bets on intuition or place them based on research + intuition (some bit). As is Halter : Horse, so is Research : Sales
Draw a parallel into the business, would you want to base high impact strategy decisions solely on intuition? Give direction to your growth, let research navigate it. Information can reduce probability of an error. But too much information also isn’t advisable. Knowing when to stop is more important than knowing when to start.
Finding our roots in first principles, our research approach focuses on why before what before how. Because reasons are more important than plans, which are more important than methods.
